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Websites are essential to businesses. Sites help locate and identify businesses and are a brand’s chief owned media asset – it’s where you can say what you want, when you want.
Website development is the planning, design and building of a website, which can range from simple to complex structures, depending on your business needs.
The development of a site involves an array of tasks; web coding and markup, page copywriting, server-side scripting, network and server security configuration, e-commerce development and content management system development.
Getting this right is a fine art – data shows that 88% of consumers online are less likely to return to a website after a negative experience with the site, and that 75% of a site’s credibility is based on the user’s experience with the design.
What’s the purpose of your website? What action do you want visitors to take when they arrive on your site?
Fads come and go, but the Internet and World Wide Web are here to stay, and your website acts as your existing and potential clients’ gateway to directly accessing your business.
Your website is the centre of your digital presence and persona, reflecting your brand’s identity through mission, vision and value statements, as well as pages to explain your offer in detail.
The experience your visitors have on your website determines engagement and conversion rates, as well as your earning potential.
The greater the user’s experience, the more they will interact with your site and the increased likelihood there is that they will invest in your brand, products and services, which can lead to repeat purchases and investments.
Websites build brand loyalty and lead to lasting durability.