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Branding is an integral aspect to any business, identifying who your business is, what you do and how you operate.
It involves researching, designing, developing and consistently applying distinctive elements so audiences can associate your brand with your services or products.
Consistency is key. Data shows that companies who apply consistent branding have seen their revenue increase by 33%.
Your branding should align with the core concept and values of your business and the tone that resonates with your customers.
birr develops branding to be a true representation of who your business is and how you wish to be distinguished in your market.
The design of a logo is NOT a brand. A brand image embodies everything that the market considers to be associated with your company, so your branding needs to consider every touch point.
Branding incorporates a range of efforts; creating a name, designing a look and feel, generating supporting materials for use in a wide range of applications, and developing email signatures and letterheads.
Combined, these branding components tie together to represent your company and create recall in markets.
Branding affects how your brand is perceived and can increase brand awareness, as well as drive new business.