Our services
Digital Strategy

A digital strategy is the foundation of your online prescence.

Web Development

You’ve landed on this page because you need a website. We can certainly help.

Your website needs your attention, a lot of your attention. It is effectively the central hub of your marketing activity. When considered carefully and developed with a strategy, your site can help people find you, connect with you and interact with you.

We build websites using all of the various platforms out there and we select the one that is most suitable for your business objectives. The sites we build are hosted on our super fast, secure servers in Canada because we care about your security and data integrity.

As with all projects, we follow a clear creative approach, designed and refined to ensure that deliverables meet the project needs, read about our approach to every one of our projects here (link to our process)

Our sites are ecommerce ready, built so that they can integrate with digital advertising campaigns and have user experience (UX) at the forefront of our planning. That means that visitors will arrive at your site to find it easy to navigate, quick and responsive regardless of the device they use to view it. You will likely heave heard about search engine optimization (SEO).

Let’s talk about your digital strategy and how it can help your business

The experience your visitors have on your website determines engagement and conversion rates, as well as your earning potential.

“ Getting this right is a fine art – data shows that 88% of consumers online are less likely to return to a website after a negative experience with the site, and that 75% of a site’s credibility is based on the user’s experience with the design.

We start our website projects with SEO in mind. This means that we figure out how to make your site visible online before we start thinking about what it might look like. The UX and content are then structured around this.

At birr we offer websites as stand alone projects but also as part of a range of packaged services that are designed to provide clients with the essential tools to get them set up and on the road to marketing success.

Email Marketing

Your day-to-day content and relationship platform.

Your website needs your attention, Marketing is all about telling your story and building relationships.

Relying on social media for this is what many businesses are doing these days and hey, there’s nothing wrong with social media. But… what happens when your favourite platform switches up their algorithm again and your content slips off the radar?

Email marketing fits into the bracket of owned media (read about owned, earned and paid media here) which means that it’s completely within your control. You don’t need to worry about an algorithm disrupting your visibility because you can send targeted and segmented emails to your subscribers whenever you have something important to share with them.

Email marketing allows you to control the narrative.

Interested in learning more about email marketing?

Why not sign up to our email newsletter to see how it’s done? Or jump right in and let’s chat about how we can help you leverage email marketing for your business

Herein lies the key to effective email marketing. Yes it’s a sales tool but it’s also a way for you to connect with your audience, learn about them and share content that they have an interest in.

“ Herein lies the key to effective email marketing. Yes it’s a sales tool but it’s also a way for you to connect with your audience, learn about them and share content that they have an interest in.

Research shows that the average ROI for e-mail marketing is 42:1 – that’s a $42 return on investment for every dollar you spend on an e-mail marketing activity.

birr utilizes a variety of email marketing tools and approaches for clients and the selection of the right tool really depends on what your campaign objectives are.

Our team will work with you to identify the best way to integrate email marketing into your marketing mix. Expect data and reporting that will give you a new level of insight into your customer base and help you to make decisions that will support your long-term business goals.

Social Media

Get seen, be heard, connect with your customers more informally.

It’s really not one size fits all when it comes to social media. With each passing generation there are distinct changes to consumption of content, and social media becomes more and more ingrained in the fabric of society. Even the way in which Millennials and Gen Z use social media are drastically different.

The various platforms continue to develop and as a result it’s key to know who your audience is and how you can connect with them.

Whether you are running campaigns using Facebook, Instagram Twitter, YouTube, TikTok, or LInkedIn, content is key and if you jump in without thinking about it you will likely struggle to build your channels and waste a lot of time.

Research indicates that when a consumer follows or subscribes to a business’s social media, they continue to engage. 91% will visit the organization’s app or website, 89% will purchase a product or subscribe to a service and 85% will recommend the company to their circle.

Let’s talk about social media and how it can help your business

It all comes back to strategy, so that’s where we always start; what do you want to achieve?

Public relations