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Social media marketing engages platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and LinkedIn to reach audiences as they interact online with one another and your business.
At birr, we tailor your content to the specific social media channel in order to achieve and exceed your marketing goals.
These can range from expanding brand awareness and shifting opinions, to increasing website traffic.
Research indicates that when a consumer follows or subscribes to a business’s social media, they continue to engage.
91% will visit the organization’s app or website, 89% will purchase a product or subscribe to a service and 85% will recommend the company to their circle.
Social media marketing is also particularly valuable for new businesses and existing businesses that are expanding a product or service line, as it creates lead generation, helping to identify and develop a customer base.
This mode fosters customer and brand relationships and improves feedback loops, allowing you to develop a positive association of your brand and identity.