Quality is everything

We will ensure your brand stands out from the competition

About

birr is a qualified creative marketing team based in Fernie BC that focuses on drawing together your marketing plan and delivering your message consistently. With expertise in marketing strategy development, implementation and measurement, birr can demystify all of the confusion around what to do, how to do it, when to do it and which channels to use.

birr brings a wealth of experience in delivering measurable results at appropriate budget levels.

Services

birr will...

Create a marketing strategy that fits.
It’s developed through selecting the right tools, aligned to your budget, that will deliver your message to your audience in way that resonates and generates measurable results.

Conduct public relations activity resulting in regular media coverage. This isn’t expensive advertising. It’s working with journalists to generate stories that fit with the news agenda so you get to position yourselves as thought leaders within your industry. We like to call it earned media.

Curate and produce digital content that reinforces your brand’s messages. This could be photography, video, blog content or a podcast. You may use it on different marketing platforms, in fact we would recommend that you do to make the most of your budget because that is our ethos.

Handle all of your design and branding for both digital and print. Our creative design is some of the best out there. Give us a brief and you’ll be amazed.

Improve your search engine optimization so that your website produces deliverables and a return on your investment.

Build your website to grow your online presence and earn you money! We build websites with specific objectives in mind. We don’t just “build a website”, we figure out how to get you on page one of google.

Capture your brand with stunning photography and videography that showcases you in ways your competitors can only dream of.

Manage your social media channels to help you raise awareness, communicate with your audience and build a community.

Distribute regular email bulletins to your audience designed to build your sales pipeline and provide REAL ROI.

Why birr?

Because we listen. We understand your needs and fine tune a plan to meet your objectives.

OUR APPROACH

At birr we will guide you through the marketing maze and explain things along the way. Trying to figure out exactly how to spend your marketing budget to get the best return can be confusing.

A successful marketing plan will require a combination of activities. Often a focus on one or two social media channels, creating amazing content for your website to assist with SEO, and building your brand through public relations can be very effective. Let’s talk about it and plan a strategy to make the most of your budget.

REPORTING

When you engage birr you can look forward to regular reporting that tells you exactly how your money is working for you.

Your report will come with easy to understand graphs and data explaining results and providing an opportunity to fine tune activity.

Strategic marketing is all about making informed decisions, not taking a “shot in the dark” approach. Clear, easy to understand reporting makes this possible.

Working with birr simplifies your marketing by identifying the right tools for your strategy and focusing effort where it’s needed.

Our team

Qualified, creative and experienced with a focus on making every piece of work stand out.

Jude

Co-Founder

Jude Smith is a strategic marketing and PR professional who has led major international rebrand projects, public relations campaigns and focused web development projects for household names including the likes of Staples, DHL and GE. His experience includes work in a wide variety of sectors and marketing disciplines and his creative approach to every piece of work allows clients to maximize the effectiveness of their marketing budget.

Kyle

Co-Founder

Kyle Hamilton is a photographer, writer, and social media influencer. His images and words have appeared in numerous national publications. Clients include Elan Skis, Canadian Geographic Magazine, TransCanada Trail Corporation, Purcell Heliskiing, Forecast Ski Magazine, and Ski Canada Magazine. He has built his personal brand, and those of companies he has managed social media channels for, to a following exceeding 100k followers.

Kirsty

Account Manager

Kirsty Gaitens is an account manager with many years experience working in a variety of agency roles, and with clients from a diversity of industries. Her expertise in managing projects from intial concept development through to execution and delivery of campaign in market is unique in the Kootenays. She recently moved from Perth, Australia, and finally got to experience snow.

Nick

Designer

Nick Marks is a graphic designer with experience of a broad range of graphic design applications. His creative background includes corporate branding, layout design, illustration and magazine creation. Nick has been involved in b2b, tourism, retail and digital design projects. Prior to working at birr, Nick was at the front end of large tourism design projects and directories for the likes of Tourism Golden, and Sledder Magazine.