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Integrated Marketing Communications (IMC) campaign development involves engaging all forms of marketing to deliver consistent messaging across the tactics and channels in a campaign.
This includes the application of traditional and digital mediums to interconnect a brand’s marketing, advertising and public relations, while making use of owned, paid and earned media.
Integrated marketing campaigns are developed to ensure unification in your company’s messaging, audience engagement and brand promotion.
They help to convey your brand tone, identity and values to your target markets.
The development of the multi-use materials involved in an integrated campaign also allows companies to be cost-effective with budget allocation.
Companies who employ an integrated multi-channel approach to marketing are shown to report campaigns that are up to 3x more effective than non-integrated campaigns.
Tying this all together creates cohesiveness across your brand and message delivery and effectively promotes return on your investment.