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Videos are used to promote a company’s products and services on digital and social platforms.
Video is an effective medium for engaging audiences, educating existing and potential markets, and reaching clients via a new channel.
Using video in your marketing activity builds rapport between your business and audience and is a simple, yet attention-grabbing and entertaining way to promote your brand, products and services.
We create a broad range of videos to increase our clients’ audience engagement and promote awareness, including:
Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Video also raises your SEO (Search Engine Optimization) profile, boosting your company’s ranking on search engines and driving traffic to your website through backlinks and engagement.
Research shows that, not only do 54% of audiences want to see more video content from businesses and brands they support, but it is also increasingly becoming the preferred medium of consumers.
It transforms how businesses connect with and convert potential customers to active ones, while having the ability to provide support to existing clientele.
Video is a powerful tool when used in social media marketing, e-mail marketing and on websites – it increases audience engagement, conversion and click-through rates, as well as information retention.