Top Tasks to Update Your Website in Less Than an Hour
Your website is your digital storefront, and like any storefront, it needs regular updates to stay fresh, functional, and engaging. The good news? You don’t need to spend hours on end making updates. With less than an hour, you can make impactful changes that improve user experience, SEO, and conversion rates.
No matter what kind of business or website you operate, these quick updates will help keep your site performing at its best.
1. Refresh Your Homepage Content
Time: 10-15 minutes
Your homepage is the first thing visitors see, so it should always be engaging, up-to-date, and aligned with your current business goals.
Quick Updates:
Update headlines and key messages – Ensure your tagline and hero section reflect your current offerings.
Feature new promotions or news – Add a banner or announcement for sales, product launches, or events.
Check for outdated information – Remove old offers, expired deals, or irrelevant seasonal content.
Replace outdated images – Refresh your hero image or banner for a new look.
Bonus Tip: Use a heatmap tool (like Hotjar or Crazy Egg) to see where visitors are engaging most and adjust content accordingly.
2. Fix Broken Links
Time: 5-10 minutes
Broken links hurt user experience and SEO. Fortunately, you can identify and fix them quickly.
Quick Fixes:
Use free tools like Broken Link Checker or Ahrefs Free Broken Link Checker to scan for broken links.
Update or remove broken links in blog posts, navigation menus, and footers.
Replace outdated links with relevant, working ones.
SEO Boost: Fixing broken links improves your website’s credibility with search engines.
3. Optimize Website Speed
Time: 10 minutes
A slow-loading website drives users away. You can enhance your site speed with a few quick tweaks.
Quick Fixes:
Run a speed test using Google PageSpeed Insights or GTmetrix.
Optimize large images – Use a free tool like TinyPNG to compress images without losing quality.
Enable browser caching if not already active.
Remove unnecessary plugins that slow down loading times.
Pro Tip: If you use WordPress, install a caching plugin like WP Rocket or W3 Total Cache for an instant boost.
4. Update Your Call-to-Actions (CTAs)
Time: 5-10 minutes
Your CTAs should be clear, compelling, and drive conversions.
Quick Fixes:
Check CTA buttons and links – Ensure they work and lead to the correct pages.
Update CTA copy – Make it more action-oriented (e.g., change “Learn More” to “Get Your Free Guide Now!”).
Use a contrasting color – Make CTA buttons stand out from the page.
Test different placements – Ensure CTAs appear above the fold and at natural stopping points.
Pro Tip: A/B test different CTA variations using tools like Google Optimize or Optimizely.
5. Improve Mobile Friendliness
Time: 10 minutes
More than half of web traffic comes from mobile users, so your site must be mobile-friendly.
Quick Checks & Fixes:
Run a mobile-friendliness test using Google’s Mobile-Friendly Test.
Check font sizes and button spacing – Ensure they are readable and clickable on smaller screens.
Fix layout issues – Adjust sections that appear misaligned on mobile.
Pro Tip: Browse your website on your phone and note any awkward layouts or slow-loading sections.
6. Refresh Your About Page
Time: 10 minutes
Your “About” page is often one of the most visited pages on your website. Keep it fresh and relevant.
Quick Updates:
Update team photos or bios if necessary.
Refresh your company story to reflect any recent milestones or achievements.
Add social proof – Testimonials, case studies, or awards can boost credibility.
Marketing Hack: Add a short video introducing your business. This helps build trust!
7. Check Contact Forms & Chatbots
Time: 5-10 minutes
A broken contact form means lost leads. Ensure your visitors can easily reach you.
Quick Fixes:
Test contact forms – Submit a test inquiry to confirm delivery.
Verify chatbot functionality – If using a chatbot, check its responses and lead flow.
Update contact details – Ensure phone numbers, emails, and addresses are current.
Pro Tip: Consider adding a chatbot if you don’t have one—tools like Drift and Tidio make it easy.
8. Refresh Blog Content
Time: 10-15 minutes
Old blog posts can be repurposed for better engagement and SEO.
Quick Updates:
Update outdated facts and stats in popular posts.
Add new internal links to recent articles.
Optimize for SEO – Add keywords and improve meta descriptions.
Create a new featured image using Canva for a fresh look.
SEO Boost: Google favors fresh content, so small updates can help rankings.
9. Secure Your Website
Time: 5 minutes
Security is crucial, and a few quick checks can keep your site safe.
Quick Fixes:
Check SSL certificate – Ensure your site uses HTTPS.
Update passwords – Use a strong password manager like LastPass.
Update plugins and themes if you use a CMS like WordPress.
Pro Tip: Enable two-factor authentication for extra security.
10. Update Footer Information
Time: 5 minutes
Your footer contains key information—make sure it’s accurate and helpful.
Quick Updates:
Check copyright year – Update to the current year.
Review business details – Ensure address, phone, and email are correct.
Add social media links – If missing or outdated, update them.
Why It Matters: A well-maintained footer boosts trust and provides easy navigation.
11. Optimize Meta Titles & Descriptions
Time: 10 minutes
Meta titles and descriptions influence SEO and click-through rates.
Quick Fixes:
Update outdated meta descriptions on key pages.
Ensure titles are within 50-60 characters and descriptions within 150-160 characters.
Use relevant keywords to improve rankings.
SEO Hack: Use a tool like Yoast SEO if you’re on WordPress.
12. Add or Update Testimonials
Time: 10 minutes
Testimonials build credibility and trust.
Quick Fixes:
Add a new customer review to your homepage or testimonial page.
Feature a video testimonial for added authenticity.
Showcase client logos if you work with recognizable brands.
Marketing Hack: Rotate testimonials regularly to keep the page fresh.
Final Thoughts
Updating your website doesn’t have to be time-consuming. All of these combined might take you more than an hour, however, individually, they can mostly be accomlished in less time than a coffee break. By tackling these quick tasks, you can keep your website running smoothly, enhance user experience, and improve SEO with minimal effort.
Set a reminder to perform these small updates regularly, and your site will stay fresh and competitive without requiring a complete overhaul.
For more help with updating your website, or if its time for a complete overhaul, contact us today. We can even provide you with a free audit of your site, which might help you prioritize your efforts.
