Is Your Marketing Actually Working?
How to Audit Your Mid-Year Pipeline to Ensure You Hit Year-End Revenue Goals We’re now almost the midway point into the calender year. Your team has executed campaigns, spent ad budgets, and published content. But here’s the real question: Are your marketing activities filling your sales pipeline with qualified, closeable sales leads? If you’re […]
A Marketing Strategy for Small Business (That Doesn’t Start with ‘Post More on Instagram’)
The Value of a Website: Is Your Website Working for You Or — Against You?
Why Small Businesses Must Treat Their Website as a Valuable Asset (and How to Start Today) Introduction In today’s fast-paced digital world, your website is often the first, and sometimes only, impression potential customers have of your business. Yet, many small business owners treat their website as a one-time project, a digital afterthought, or worse, […]
What is Data Sovereignty
In the digital age, data has become one of the most valuable assets for businesses worldwide. However, with this value comes responsibility, particularly in terms of how data is stored, accessed, and managed. For Canadian businesses, data sovereignty—a principle that ensures data remains subject to the laws and regulations of the country where it is […]
How to update your website, in under an hour
Top Tasks to Update Your Website in Less Than an Hour Your website is your digital storefront, and like any storefront, it needs regular updates to stay fresh, functional, and engaging. The good news? You don’t need to spend hours on end making updates. With less than an hour, you can make impactful changes that […]
Top Marketing Trends for 2025
Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
How to set marketing goals that drive business growth
How to Set Marketing Goals That Drive Explosive Business Growth Is your business struggling to gain traction while competitors seem to grow effortlessly? The secret often lies in strategic marketing goal-setting. In this comprehensive guide, you’ll discover how to create and implement marketing goals that align perfectly with your business objectives and drive measurable growth. […]
Why Your Small Business Marketing Strategy Needs to Go Beyond Social Media
Are you struggling to grow your small business because social media engagement is no longer what it used to be? You’re not alone. Over the last two decades, social media has become a dominant communication and marketing channel. But, what once had the potential to launch small businesses into the stratosphere of public awareness is […]
