How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

Boosting direct bookings: Building Trust and Converting Hesitant Guests

picture of a motel that needs to boost direct bookings because there is only 1 car parked.

In the ever-evolving landscape of the hospitality industry, the quest for maximizing revenue through direct bookings has never been more critical for hoteliers. To unlock the potential of this channel, two often overlooked elements are key: customer engagement during the booking process and the art of converting hesitant guests into confirmed bookings. The Significance of […]

Is your property up Schitt’s Creek? 7 Motel Marketing tips!

motel marketing sign on roadside.

Is your property up Schitt’s Creek? 7 Motel Marketing lessons from the show The pandemic wreaked havoc with the travel and hospitality industry, devastating revenues, and brining most travel to a standsill. One “positive” thing it did provide us with is the opportunity to binge watch TV shows. If you haven’t seen Schitt’s Creek, I […]

How to increase direct bookings from your website

woman excited to be in hotel

Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]

SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)

team of marketers reviewing graphs showing results of SEO vs PPC advertising efforts.

Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]

Content Creation Ideas for hotels, resorts, and boutique properties

photo of phone with various illustrated icons floating around it.

Content Creation Ideas For Hotels Content marketing requires generating a large volume of content. Creating fresh content on a weekly, bi-weekly, or even monthly basis can be a challenge even for the most creative individuals. When developing a content strategy for your hotel or resort, however, it’s extremely important to think beyond the walls of […]