How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

Launching a Successful Digital Campaign; your guide for 2024

Two people planning for launching a successful digital campaign.

In the fast-paced world of digital marketing, launching a successful digital campaign can seem daunting, especially for beginners. As we enter 2024, the digital landscape continues to evolve, making it crucial to stay ahead of the curve. This comprehensive guide is designed to help beginners navigate the complexities of digital campaigns and set the stage […]

Content Creation Ideas for hotels, resorts, and boutique properties

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Content Creation Ideas For Hotels Content marketing requires generating a large volume of content. Creating fresh content on a weekly, bi-weekly, or even monthly basis can be a challenge even for the most creative individuals. When developing a content strategy for your hotel or resort, however, it’s extremely important to think beyond the walls of […]

5 tips for how to market a yoga retreat or surf resort

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Whether you own a surf resort nestled along the coast or a serene yoga retreat tucked away in the mountains, developing an effective marketing strategy is crucial to attracting and engaging with your target clientele. In this blog, we will discuss 5 key tips for how to market a yoga retreat or surf lodge. While […]

5 things to consider when hiring an agency or content creator

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Save yourself time, money, and a ton of stress when hiring an agency by reviewing these 5 things before you sign on the dotted line. Do you like their portfolio? This one is a little bit more focused on the creative aspects of working with an agency or creative, but, designers, photographers, illustrators, and all […]

Keyword Research to optimize SEO activity

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Keywords for your website Before you dive into choosing the best keywords for your website, make sure you’ve read through our overview of SEO. Understanding why keywords are important, and how they integrate into the rest of your SEO activity will help you improve your selection of keywords. What are keywords? Keywords are the first […]

The Integrated Marketing Mix: Owned, Earned and Paid Media

Getting the most out of your earned and paid media badge

Getting the most out of your Owned, Earned and Paid Media Traditionally, companies might have used some marketing and advertising, or occasionally some Public Relations to promote their business. In today’s globalized and digitalized world, an integrated marketing approach – using all three disciplines – is increasingly important for businesses large and small. This means […]

What’s the difference between a marketing agency and a consultant

Marketing consultant or agency - what's the difference

Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]