Top Marketing Trends for 2025

Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
Why Your Small Business Marketing Strategy Needs to Go Beyond Social Media

Are you struggling to grow your small business because social media engagement is no longer what it used to be? You’re not alone. Over the last two decades, social media has become a dominant communication and marketing channel. But, what once had the potential to launch small businesses into the stratosphere of public awareness is […]
Why you should build a marketing strategy before choosing tactics

Entrepreneurs are “doers”. They get an idea for a business, and they go get after it. Whether you’re in start-up mode, or you’re established and looking to grow into the next phase of your business, investing the time to build a marketing strategy will help you avoid many pitfalls. And improve your ROI. Tactics – […]
Before you build your new website, build a marketing strategy.

Before investing in a new website, develop a solid marketing strategy for your business that ensures your website becomes a tool for growth- not just a digital placeholder. I send a regular email newsletter to my followers, discussing a range of topics around marketing, websites, and marketing strategies. After my latest newsletter, a friend got […]
Expanding Your Digital Footprint: Brand Growth Strategies

Expanding Your Digital Footprint: Brand Growth Strategies In today’s hyperconnected world, having a strong digital presence is essential for business success. With more consumers relying on the internet for everything from product research to making purchases, expanding your digital footprint is crucial for brand growth. But simply having a website and a few social media […]
Understanding the Cost of Digital Marketing: What Every Business Owner Should Know

In today’s digital age, marketing has evolved significantly. Traditional advertising channels are being overshadowed by digital marketing, which offers more precise targeting, measurable results, and often a better return on investment. However, for small businesses with limited budgets, understanding the cost of digital marketing is crucial to making informed decisions and maximizing ROI. This comprehensive […]
How to Update Your Digital Content for Better Engagement

Out with the Old: How to Update Your Digital Content for Better Engagement In the fast-paced world of digital marketing, content that was once fresh and engaging can quickly become outdated and ineffective. Keeping your digital content current and relevant is crucial for maintaining audience interest and driving engagement. Here’s a comprehensive guide on how […]
How to conduct a Digital Marketing Audit

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]