Is your property up Schitt’s Creek? 7 Motel Marketing tips!
Is your property up Schitt’s Creek? 7 Motel Marketing lessons from the show The pandemic wreaked havoc with the travel and hospitality industry, devastating revenues, and brining most travel to a standsill. One “positive” thing it did provide us with is the opportunity to binge watch TV shows. If you haven’t seen Schitt’s Creek, I […]
How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)
Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]
Content Creation Ideas for hotels, resorts, and boutique properties
Content Creation Ideas For Hotels Content marketing requires generating a large volume of content. Creating fresh content on a weekly, bi-weekly, or even monthly basis can be a challenge even for the most creative individuals. When developing a content strategy for your hotel or resort, however, it’s extremely important to think beyond the walls of […]
5 tips for how to market a yoga retreat or surf resort
Whether you own a surf resort nestled along the coast or a serene yoga retreat tucked away in the mountains, developing an effective marketing strategy is crucial to attracting and engaging with your target clientele. In this blog, we will discuss 5 key tips for how to market a yoga retreat or surf lodge. While […]
Stand Out in the Hotel Industry: Marketing a Boutique Hotel
How to market your boutique hotel Marketing a boutique hotel may seem daunting when competing against large corporate chain hotels with well-established brands and big marketing budgets. Boutique hotels, however, have a powerful advantage that sets them apart – their uniqueness. By focusing on what makes your hotel authentic and different, you can attract customers […]
5 things to consider when hiring an agency or content creator
Save yourself time, money, and a ton of stress when hiring an agency by reviewing these 5 things before you sign on the dotted line. Do you like their portfolio? This one is a little bit more focused on the creative aspects of working with an agency or creative, but, designers, photographers, illustrators, and all […]
Website analytics
Understanding website analytics so you can improve your digital marketing. One of the first questions asked when we first provide a client with their website stats report is, “What does all this mean?!?” For most people, a web analytics report is like trying to read a foreign language. However, learning to read this language will […]
