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Content Creation Ideas for hotels, resorts, and boutique properties

Content Creation Ideas For Hotels

Content marketing requires generating a large volume of content. Creating fresh content on a weekly, bi-weekly, or even monthly basis can be a challenge even for the most creative individuals. When developing a content strategy for your hotel or resort, however, it’s extremely important to think beyond the walls of your property; when someone stays with you, what are they going to do when they’re not in their rooms? These content creation ideas for hotels will help to improve both your content strategy, as well as creativity.

By talking about things to do in your city/region, and creating a list or suggested itinerary for visitors, you will attract more people searching for things to do in the general vicinity to your website and thus increase the likelihood of direct bookings. Here are 10 content creation ideas to market your hotel that could easily become your content strategy for the next year. Choose one topic a month, and generate your blogs, social media, and photo/video libraries around these themes. The best part: you can reuse them each and every year! (With minor updates each year.) To add even more content, develop the themes seasonally to 4x your content creation output!


  • “10 Must-Visit Hidden Gems: Exploring [Your Location]’s Best-Kept Secrets”

    • Highlight unique and lesser-known attractions, landmarks, or activities in your area.

  • “Ultimate Guide to Planning a Romantic Getaway: Tips and Ideas”

    • Provide tips and ideas for couples looking to plan a romantic vacation or honeymoon at your hotel or resort.

  • “A Foodie’s Paradise: Top Culinary Experiences in [Your Location]”

    • Showcase the local food scene, including popular restaurants, food tours, or regional specialties.

  • “Unwind and Relax: The Benefits of a Spa Retreat at [Your Hotel/Resort]”

    • Discuss the importance of self-care and promote your spa services, highlighting the benefits of relaxation and rejuvenation.

  • “Family-Friendly Adventures: Exploring [Your Location] with Kids”

    • Offer recommendations for family-friendly activities, attractions, and accommodations in your area.

  • “The Ultimate Guide to Outdoor Activities: Exploring [Your Location]’s Natural Beauty”

    • Highlight outdoor activities such as hiking trails, water sports, or wildlife spotting opportunities near your hotel or resort.

  • “Planning the Perfect Destination Wedding: Tips and Trends”

    • Provide guidance on planning a destination wedding, including venue selection, local customs, and vendor recommendations.

  • “How to Make the Most of Your Staycation: Rediscovering [Your Location]”

    • Offer ideas and itineraries for locals looking to have a memorable staycation in their own city or region.

  • “Insider’s Guide to [Your Location]: Cultural Experiences and Events”

    • Share insights into local festivals, cultural events, art galleries, or historical sites to help visitors immerse themselves in the destination’s culture.

  • “The Art of Hospitality: Behind the Scenes at [Your Hotel/Resort]”

    • Provide a glimpse into the daily operations and exceptional services that set your independent hotel or resort apart.



Each one of these ideas can be developed into a series of social media posts, video posts, email newsletters, and website blogs. Leveraging these content creation ideas to market your hotel will allow you to create a variety of content around the same theme each month. Remember, each piece of content should be optimized for relevant keywords and include high-quality visuals to enhance the reader’s experience. Additionally, consider incorporating guest testimonials, local expert interviews, or personal stories to add authenticity and further engage your audience. You can supplement your SEO by incorporating external links to the websites of businesses or organizations identified in the posts, as well as internal links to your booking widget. By developing a content calendar, and implementing these content creation ideas to market your hotel, you’ll take the guesswork out of what to create each month.

Are you generating fewer than 40% of your bookings directly? If so, your website may need a tune up.

Click here to receive a free audit of your site with actionable tips on how to boost your direct bookings.

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