Keyword Research to optimize SEO activity
Keywords for your website Before you dive into choosing the best keywords for your website, make sure you’ve read through our overview of SEO. Understanding why keywords are important, and how they integrate into the rest of your SEO activity will help you improve your selection of keywords. What are keywords? Keywords are the first […]
What is SEO (Search Engine Optimization)?
Search Engine Optimization What is SEO? If you’re just starting to dive into digital marketing, one term you are going to hear bandied about a lot is SEO. SEO stands for Search Engine Optimization. It is the process, and activity, that optimizes your website to increase its rank in organic search results pages online using […]
What is a Digital Marketing Agency?
What is a digital marketing agency? In a nutshell, a digital marketing agency is an agency that focuses solely in the digital realm. They don’t offer services for traditional marketing channels like print, billboards, TV, radio, or newspapers. Instead, they focus on websites, social media, digital ads, search engine optimization (SEO), and content creation – […]
birr agency 2.0
Launching birr agency 2.0 Ahhh autumn, the time for new beginnings… oh wait, no, that’s spring. Well, regardless, autumn at birr is now a time for a new beginning. Many changes have happened over the last couple months, and it’s time to push forward with renewed direction and focus of growing birr as a digital […]
Team adventuring in Waterton
birr team goes adventuring at Waterton National Park There is a growing volume of evidence that spending time in the great outdoors helps us mentally and can also improve creativity. With an abundance of incredible natural experiences on our doorstep, birr prioritises this. It helps with team building and leads to greater creativity for our […]
Small Business BC – grow your business online grant
Secure a $2,400 micro grant from Small Business BC to grow your business online Do you want to improve your business’s online presence, but don’t quite have the cash flow to invest yet? Small Business BC is offering grants of up to $2400, to help develop your own ecommerce store. This grant can help you […]
Which email marketing platform is right for you?
Which email marketing tool is right for you? Email marketing has never been a more important tool for digital marketing than it is today. “Why?” you may ask. In a landscape filled with noise from everyone else’s content, it’s a fight to ensure your content is not just seen, but is engaged with by your […]
How to implement PR into your marketing strategy
How to implement Public Relations into your marketing plan If you read our article on owned, earned and paid media, you’ll know that Public Relations (PR) has never been as relevant as it is today. But what exactly is PR and how does it differ from marketing? There are several types of PR but in […]
