Website Optimization: Spring Clean your Website for Better Performance
How you can improve your website optimization Spring is a time for renewal and revitalization, not just in your home, but also in your digital space. Your website, much like a house, can accumulate clutter over time, causing it to slow down and lose its effectiveness. A well-maintained website not only provides a better user […]
Boosting direct bookings: Building Trust and Converting Hesitant Guests
In the ever-evolving landscape of the hospitality industry, the quest for maximizing revenue through direct bookings has never been more critical for hoteliers. To unlock the potential of this channel, two often overlooked elements are key: customer engagement during the booking process and the art of converting hesitant guests into confirmed bookings. The Significance of […]
Unlocking the Secrets to Increase Direct Bookings: Must-Haves for your Hotel Website
Must-haves for your website to increase direct bookings In the highly competitive world of hospitality, the ultimate goal for every hotel, motel, or resort is to convert website traffic into direct bookings. Being an independent property means that you also have to compete against the ad budgets of major chains, and OTAs. Your website must […]
How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
5 things to consider when hiring an agency or content creator
Save yourself time, money, and a ton of stress when hiring an agency by reviewing these 5 things before you sign on the dotted line. Do you like their portfolio? This one is a little bit more focused on the creative aspects of working with an agency or creative, but, designers, photographers, illustrators, and all […]
Website analytics
Understanding website analytics so you can improve your digital marketing. One of the first questions asked when we first provide a client with their website stats report is, “What does all this mean?!?” For most people, a web analytics report is like trying to read a foreign language. However, learning to read this language will […]
Keyword Research to optimize SEO activity
Keywords for your website Before you dive into choosing the best keywords for your website, make sure you’ve read through our overview of SEO. Understanding why keywords are important, and how they integrate into the rest of your SEO activity will help you improve your selection of keywords. What are keywords? Keywords are the first […]
What is SEO (Search Engine Optimization)?
Search Engine Optimization What is SEO? If you’re just starting to dive into digital marketing, one term you are going to hear bandied about a lot is SEO. SEO stands for Search Engine Optimization. It is the process, and activity, that optimizes your website to increase its rank in organic search results pages online using […]
