handrawn website schematic flow outlining how to increase direct bookings

Unlocking the Secrets to Increase Direct Bookings: Must-Haves for your Hotel Website

Must-haves for your website to  increase direct bookings


In the highly competitive world of hospitality, the ultimate goal for every hotel, motel, or resort is to convert website traffic into direct bookings. Being an independent property means that you also have to compete against the ad budgets of major chains, and OTAs. Your website must serve as a powerful tool to attract potential guests, provide them with a seamless booking experience, and ultimately secure their reservation. In this article, we’ll explore the essential elements that can help you achieve this objective and boost your direct booking numbers.

1. Start with a Compelling Call to Action (CTA)

Imagine your website as a virtual front desk, and the first thing your potential guests should see is an irresistible invitation to book. It’s surprising how many websites overlook this crucial element. Ensure that your homepage and sales landing pages prominently feature a booking widget or a “Book Now” button. This not only encourages visitors to input their travel dates but also allows you to optimize conversions through retargeting. And you can initiate direct communication if they don’t complete their booking.

2. Provide Clear Contact Details

While online booking is the preferred method for many travelers, some may still prefer to speak with a human or have concerns about online security. To cater to a broader audience, prominently display your direct phone lines in both the header and footer of your website. Include them on a dedicated “Contact Us” page as well. This simple addition can significantly increase direct bookings, as guests who hesitate to book online can easily connect with your reservation team.

3. Harness the Power of Map Integration

Securing last-minute bookings from travelers passing through your area can be a game-changer. To capture these opportunities, ensure your business listings on platforms like Google Business, Bing Places for Business, and Yelp are up-to-date and accurate. This ensures that anyone searching for accommodations nearby will find your property. Furthermore, consider embedding maps on your website to provide visitors with a clear understanding of your location and nearby attractions, amenities, and activities.

4. Leverage Social Media Channels

Younger travelers often check your social media profiles to learn more about your property before booking. Make it easy for potential guests by prominently featuring links to your social media channels in the header and footer of your website. This not only enhances your property’s credibility but also contributes to better SEO results by linking your site to major social platforms. Regularly updating your social media content is vital, as outdated posts can raise doubts about your business.

5. Simplify Your Website Design

The design and layout of your website play a significant role in converting visitors into direct bookings. Think of your website’s layout like an architect’s floor plan, guiding visitors to where they should go. Keep the design clean, intuitive, and your information concise. Use bullet points and short paragraphs to present information. Ensure images are sharp and clear, and opt for a soft and inviting color palette. A user-friendly website design encourages visitors to take action and make direct bookings.

Bonus Tip: Don’t underestimate the importance of website speed. Slow-loading websites can drive potential guests away. Ensure your website is fast and up to date, providing a seamless experience that keeps visitors engaged.

Are you unsure about how your website measures up? Click here for a free audit report that will evaluate your website’s design, content, and SEO strategy. Discover the areas where you can improve and unlock the potential to increase your direct bookings.


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