How is AI Changing SEO? What you can do to stay visible online.
Introduction AI is rewriting the SEO playbook. As search shifts toward conversation-style results and AI-powered summaries, staying visible online means reevaluating your digital strategy. In this post, I’ll walk you through how AI is changing SEO, why it matters, and the steps smart companies are taking to stay visible online, and ahead of their competition. […]
The Value of a Website: Is Your Website Working for You Or — Against You?
Why Small Businesses Must Treat Their Website as a Valuable Asset (and How to Start Today) Introduction In today’s fast-paced digital world, your website is often the first, and sometimes only, impression potential customers have of your business. Yet, many small business owners treat their website as a one-time project, a digital afterthought, or worse, […]
What is Data Sovereignty
In the digital age, data has become one of the most valuable assets for businesses worldwide. However, with this value comes responsibility, particularly in terms of how data is stored, accessed, and managed. For Canadian businesses, data sovereignty—a principle that ensures data remains subject to the laws and regulations of the country where it is […]
How to update your website, in under an hour
Top Tasks to Update Your Website in Less Than an Hour Your website is your digital storefront, and like any storefront, it needs regular updates to stay fresh, functional, and engaging. The good news? You don’t need to spend hours on end making updates. With less than an hour, you can make impactful changes that […]
Top Marketing Trends for 2025
Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
Before you build your new website, build a marketing strategy.
Before investing in a new website, develop a solid marketing strategy for your business that ensures your website becomes a tool for growth- not just a digital placeholder. I send a regular email newsletter to my followers, discussing a range of topics around marketing, websites, and marketing strategies. After my latest newsletter, a friend got […]
Understanding the Cost of Digital Marketing: What Every Business Owner Should Know
In today’s digital age, marketing has evolved significantly. Traditional advertising channels are being overshadowed by digital marketing, which offers more precise targeting, measurable results, and often a better return on investment. However, for small businesses with limited budgets, understanding the cost of digital marketing is crucial to making informed decisions and maximizing ROI. This comprehensive […]
SEO Spring Cleaning: Tips to Spruce up your Website’s Visibility
SEO Spring Cleaning: Tips to Spruce Up Your Website’s Visibility Spring is the perfect time to refresh and revitalize your website, especially when it comes to its SEO. Over time, your website can accumulate digital dust that affects its performance and visibility on search engines. A thorough SEO spring cleaning can help you eliminate these […]
