Top Marketing Trends for 2025
Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
Before you build your new website, build a marketing strategy.
Before investing in a new website, develop a solid marketing strategy for your business that ensures your website becomes a tool for growth- not just a digital placeholder. I send a regular email newsletter to my followers, discussing a range of topics around marketing, websites, and marketing strategies. After my latest newsletter, a friend got […]
Understanding the Cost of Digital Marketing: What Every Business Owner Should Know
In today’s digital age, marketing has evolved significantly. Traditional advertising channels are being overshadowed by digital marketing, which offers more precise targeting, measurable results, and often a better return on investment. However, for small businesses with limited budgets, understanding the cost of digital marketing is crucial to making informed decisions and maximizing ROI. This comprehensive […]
SEO Spring Cleaning: Tips to Spruce up your Website’s Visibility
SEO Spring Cleaning: Tips to Spruce Up Your Website’s Visibility Spring is the perfect time to refresh and revitalize your website, especially when it comes to its SEO. Over time, your website can accumulate digital dust that affects its performance and visibility on search engines. A thorough SEO spring cleaning can help you eliminate these […]
Website Optimization: Spring Clean your Website for Better Performance
How you can improve your website optimization Spring is a time for renewal and revitalization, not just in your home, but also in your digital space. Your website, much like a house, can accumulate clutter over time, causing it to slow down and lose its effectiveness. A well-maintained website not only provides a better user […]
Boosting direct bookings: Building Trust and Converting Hesitant Guests
In the ever-evolving landscape of the hospitality industry, the quest for maximizing revenue through direct bookings has never been more critical for hoteliers. To unlock the potential of this channel, two often overlooked elements are key: customer engagement during the booking process and the art of converting hesitant guests into confirmed bookings. The Significance of […]
Unlocking the Secrets to Increase Direct Bookings: Must-Haves for your Hotel Website
Must-haves for your website to increase direct bookings In the highly competitive world of hospitality, the ultimate goal for every hotel, motel, or resort is to convert website traffic into direct bookings. Being an independent property means that you also have to compete against the ad budgets of major chains, and OTAs. Your website must […]
How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
