SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)

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Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]

VIDEO – THE KING OF CONTENT

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Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – video-based marketing content demonstrates an excellent ROI. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands […]

WHY INVEST IN DESIGN?

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Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design.  This is […]

PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING

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Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material.  Both the quality and type of image […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]