How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)
Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]
Content Creation Ideas for hotels, resorts, and boutique properties
Content Creation Ideas For Hotels Content marketing requires generating a large volume of content. Creating fresh content on a weekly, bi-weekly, or even monthly basis can be a challenge even for the most creative individuals. When developing a content strategy for your hotel or resort, however, it’s extremely important to think beyond the walls of […]
