VIDEO – THE KING OF CONTENT

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Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – video-based marketing content demonstrates an excellent ROI. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands […]

PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING

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Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material.  Both the quality and type of image […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]