How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)
Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]
Stand Out in the Hotel Industry: Marketing a Boutique Hotel
How to market your boutique hotel Marketing a boutique hotel may seem daunting when competing against large corporate chain hotels with well-established brands and big marketing budgets. Boutique hotels, however, have a powerful advantage that sets them apart – their uniqueness. By focusing on what makes your hotel authentic and different, you can attract customers […]
