Which email marketing platform is right for you?

Which email marketing tool is right for you? Email marketing has never been a more important tool for digital marketing than it is today.  “Why?” you may ask. In a landscape filled with noise from everyone else’s content, it’s a fight to ensure your content is not just seen, but is engaged with by your […]

The Integrated Marketing Mix: Getting the most out of your Owned, Earned and Paid Media

Getting the most out of your earned and paid media

Getting the most out of your Owned, Earned and Paid Media Traditionally, companies might have used some marketing or advertising, and occasionally some Public Relations to promote their business. In today’s globalized and digitalized world, an integrated approach – using all three disciplines – is increasingly important for businesses large and small. This means engaging […]

Time to plan your marketing for 2022

Plan your marketing for 2022

After a couple of unpredictable years, things are looking up, and now is the time to re-review those business plans and set some attainable goals for the next year ahead.  A plan is a pivotal tool to keep you and your team accountable for reaching your KPIs, goals and milestones for your business’s success. Without […]

What’s the difference between a marketing agency and a consultant

Marketing consultant or agency - what's the difference

Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]

Branding 101

Be yourself, everybody else is taken. What is branding anyway? Why is it so important? Sometimes it’s evident that businesses don’t know the weight of branding when it comes to success. Authentic, considered and simple brands are carefully designed to stand out from the sea of competition — and thrive. Relentlessly. Take Nike, for example. […]

VIDEO – THE KING OF CONTENT

birr_badges__Content_creation_badge

Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – video-based marketing content demonstrates an excellent ROI. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands […]

WHY INVEST IN DESIGN?

birr_badges_branding_design

Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design.  This is […]

PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING

birr_badges__Content_creation_badge

Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material.  Both the quality and type of image […]