VIDEO – THE KING OF CONTENT

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Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – demonstrating excellent ROI and the success of marketing campaigns using video. However, more often than not these stats are focused on large brands or companies with marketing budgets in the thousands, if […]

WHY INVEST IN DESIGN?

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Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design.  This is […]

PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING

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Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material.  Both the quality and type of image […]

EMAIL MARKETING

Email marketing seems to have a bit of a bad rap as a tool to communicate with your customers. Clients tend to be put off with the thought that they are spamming their audience and subscribers or that, too often, they are sharing information that wouldn’t be of interest to them; when used correctly this […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]

2 minute read: what is the difference between advertising and marketing

what is the difference between marketing and advertizing

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