Expanding Your Digital Footprint: Brand Growth Strategies
Expanding Your Digital Footprint: Brand Growth Strategies In today’s hyperconnected world, having a strong digital presence is essential for business success. With more consumers relying on the internet for everything from product research to making purchases, expanding your digital footprint is crucial for brand growth. But simply having a website and a few social media […]
Revitalizing your Brand: Tips for an effective Spring Social Media Strategy
Revitalizing Your Brand: Tips for an Effective Spring Social Media Strategy Spring is synonymous with renewal and growth, making it the perfect time to refresh your social media strategy. An effective spring social media strategy can rejuvenate your brand, engage your audience, and drive business growth. Here’s a comprehensive guide to help you revitalize your […]
Art of Emotional Connection: Building Brand Love in Digital Marketing
As a business owner, you know that every customer interaction and every marketing effort counts. In the bustling digital world, forging a deep emotional connection with your audience can set your brand apart. This guide, crafted with the unique needs and strengths of small teams in mind, explores how you can build brand love that […]
Revolutionizing Your Brand: A guide to rebranding your business in the New Year
As businesses step into a new year, rebranding often tops their list of strategic initiatives to elevate the business. Updating your brand isn’t just about changing logos or color schemes; it’s a comprehensive process that can redefine your business’s presence in the market. This guide will walk you through the steps of successful rebranding, helping […]
Is your property up Schitt’s Creek? 7 Motel Marketing tips!
Is your property up Schitt’s Creek? 7 Motel Marketing lessons from the show The pandemic wreaked havoc with the travel and hospitality industry, devastating revenues, and brining most travel to a standsill. One “positive” thing it did provide us with is the opportunity to binge watch TV shows. If you haven’t seen Schitt’s Creek, I […]
How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
What’s the difference between a marketing agency and a consultant
Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]
Branding 101
Be yourself, everybody else is taken. What is branding anyway? Why is it so important? Sometimes it’s evident that businesses don’t know the weight of branding when it comes to success. Authentic, considered and simple brands are carefully designed to stand out from the sea of competition — and thrive. Relentlessly. Take Nike, for example. […]
