Top Marketing Trends for 2025
Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
Know Your Customers: A Guide to Targeting the Right Audience in the Right Places
How well do you know your customers? Can you “paint a picture” of them so vividly that anyone could understand exactly who you serve? If you can’t articulate specifically who your ideal customers are, how can you be sure you’re marketing in the right places to reach them? Why Knowing Your Customer Matters As a […]
Expanding Your Digital Footprint: Brand Growth Strategies
Expanding Your Digital Footprint: Brand Growth Strategies In today’s hyperconnected world, having a strong digital presence is essential for business success. With more consumers relying on the internet for everything from product research to making purchases, expanding your digital footprint is crucial for brand growth. But simply having a website and a few social media […]
Revitalizing your Brand: Tips for an effective Spring Social Media Strategy
Revitalizing Your Brand: Tips for an Effective Spring Social Media Strategy Spring is synonymous with renewal and growth, making it the perfect time to refresh your social media strategy. An effective spring social media strategy can rejuvenate your brand, engage your audience, and drive business growth. Here’s a comprehensive guide to help you revitalize your […]
Art of Emotional Connection: Building Brand Love in Digital Marketing
As a business owner, you know that every customer interaction and every marketing effort counts. In the bustling digital world, forging a deep emotional connection with your audience can set your brand apart. This guide, crafted with the unique needs and strengths of small teams in mind, explores how you can build brand love that […]
Revolutionizing Your Brand: A guide to rebranding your business in the New Year
As businesses step into a new year, rebranding often tops their list of strategic initiatives to elevate the business. Updating your brand isn’t just about changing logos or color schemes; it’s a comprehensive process that can redefine your business’s presence in the market. This guide will walk you through the steps of successful rebranding, helping […]
Is your property up Schitt’s Creek? 7 Motel Marketing tips!
Is your property up Schitt’s Creek? 7 Motel Marketing lessons from the show The pandemic wreaked havoc with the travel and hospitality industry, devastating revenues, and brining most travel to a standsill. One “positive” thing it did provide us with is the opportunity to binge watch TV shows. If you haven’t seen Schitt’s Creek, I […]
How to increase direct bookings from your website
Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]
