The Integrated Marketing Mix: Owned, Earned and Paid Media
Getting the most out of your Owned, Earned and Paid Media Traditionally, companies might have used some marketing and advertising, or occasionally some Public Relations to promote their business. In today’s globalized and digitalized world, an integrated marketing approach – using all three disciplines – is increasingly important for businesses large and small. This means […]
Time to plan your marketing for 2022
After a couple of unpredictable years, things are looking up, and now is the time to re-review those business plans and set some attainable goals for the next year ahead. A plan is a pivotal tool to keep you and your team accountable for reaching your KPIs, goals and milestones for your business’s success. Without […]
What’s the difference between a marketing agency and a consultant
Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]
Branding 101
Be yourself, everybody else is taken. What is branding anyway? Why is it so important? Sometimes it’s evident that businesses don’t know the weight of branding when it comes to success. Authentic, considered and simple brands are carefully designed to stand out from the sea of competition — and thrive. Relentlessly. Take Nike, for example. […]
VIDEO – THE KING OF CONTENT
Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – video-based marketing content demonstrates an excellent ROI. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands […]
WHY INVEST IN DESIGN?
Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design. This is […]
PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING
Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material. Both the quality and type of image […]
EMAIL MARKETING
Email marketing seems to have a bit of a bad rap as a tool to communicate with your customers. Clients tend to be put off with the thought that they are spamming their audience and subscribers or that, too often, they are sharing information that wouldn’t be of interest to them; when used correctly this […]
