Valentine’s Day Promotions: Innovative Digital Marketing Ideas

Heart shaped lights reflect the idea of Valentine's Day.

Valentine’s Day Promotions: Innovative Digital Marketing Ideas Valentine’s Day, a celebration of love and affection, offers a unique opportunity for businesses to connect with their audience through creative and heartfelt marketing campaigns. As we embrace digital transformations, innovative digital marketing ideas have become pivotal in crafting successful Valentine’s Day promotions. Understanding the Significance of Valentine’s […]

How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

Revolutionizing Your Brand: A guide to rebranding your business in the New Year

watercolour mockups of website for someone rebranding a business

As businesses step into a new year, rebranding often tops their list of strategic initiatives to elevate the business. Updating your brand isn’t just about changing logos or color schemes; it’s a comprehensive process that can redefine your business’s presence in the market. This guide will walk you through the steps of successful rebranding, helping […]

Launching a Successful Digital Campaign; your guide for 2024

Two people planning for launching a successful digital campaign.

In the fast-paced world of digital marketing, launching a successful digital campaign can seem daunting, especially for beginners. As we enter 2024, the digital landscape continues to evolve, making it crucial to stay ahead of the curve. This comprehensive guide is designed to help beginners navigate the complexities of digital campaigns and set the stage […]

Crafting Small Business Marketing Goals: Your Guide for 2024

small business owner of a coffee shop serving a drink to a customer

In the fast-paced digital realm, small business owners like you face the challenge of staying ahead while managing limited resources. As 2024 rolls in, it’s time to focus on crafting digital marketing goals that are not just ambitious but also realistic and tailored to your unique business needs. This guide will walk you through setting […]

Boosting direct bookings: Building Trust and Converting Hesitant Guests

picture of a motel that needs to boost direct bookings because there is only 1 car parked.

In the ever-evolving landscape of the hospitality industry, the quest for maximizing revenue through direct bookings has never been more critical for hoteliers. To unlock the potential of this channel, two often overlooked elements are key: customer engagement during the booking process and the art of converting hesitant guests into confirmed bookings. The Significance of […]

Public Relations in Hospitality Marketing

Newspaper cover photo with Fernie Fox Hotel Mascot in boxing ring announcing a donation, demonstrating the value of Public Relations in hosptiality marketing.

In the dynamic world of hospitality, where every guest experience counts, independent hotels and resorts often face a unique set of challenges. Unlike large hotel chains, independent properties must rely on their distinctive charm and character to attract guests. In this competitive landscape, Public Relations (PR) emerges as a powerful tool that can make all […]

Unlocking the Secrets to Increase Direct Bookings: Must-Haves for your Hotel Website

handrawn website schematic flow outlining how to increase direct bookings

Must-haves for your website to  increase direct bookings In the highly competitive world of hospitality, the ultimate goal for every hotel, motel, or resort is to convert website traffic into direct bookings. Being an independent property means that you also have to compete against the ad budgets of major chains, and OTAs. Your website must […]