Why Your Small Business Marketing Strategy Needs to Go Beyond Social Media
Are you struggling to grow your small business because social media engagement is no longer what it used to be? You’re not alone. Over the last two decades, social media has become a dominant communication and marketing channel. But, what once had the potential to launch small businesses into the stratosphere of public awareness is […]
Know Your Customers: A Guide to Targeting the Right Audience in the Right Places
How well do you know your customers? Can you “paint a picture” of them so vividly that anyone could understand exactly who you serve? If you can’t articulate specifically who your ideal customers are, how can you be sure you’re marketing in the right places to reach them? Why Knowing Your Customer Matters As a […]
How to build a marketing strategy
The new year is just around the corner. If you’re sitting there, wondering how you’re going to grow your business in 2025, you’re in the right place. Marketing is constantly changing, and the tactics you may have used 5 years ago are often no longer effective. Ensuring you have a solid foundation of how to […]
Why you should build a marketing strategy before choosing tactics
Entrepreneurs are “doers”. They get an idea for a business, and they go get after it. Whether you’re in start-up mode, or you’re established and looking to grow into the next phase of your business, investing the time to build a marketing strategy will help you avoid many pitfalls. And improve your ROI. Tactics – […]
Before you build your new website, build a marketing strategy.
Before investing in a new website, develop a solid marketing strategy for your business that ensures your website becomes a tool for growth- not just a digital placeholder. I send a regular email newsletter to my followers, discussing a range of topics around marketing, websites, and marketing strategies. After my latest newsletter, a friend got […]
Expanding Your Digital Footprint: Brand Growth Strategies
Expanding Your Digital Footprint: Brand Growth Strategies In today’s hyperconnected world, having a strong digital presence is essential for business success. With more consumers relying on the internet for everything from product research to making purchases, expanding your digital footprint is crucial for brand growth. But simply having a website and a few social media […]
Understanding the Cost of Digital Marketing: What Every Business Owner Should Know
In today’s digital age, marketing has evolved significantly. Traditional advertising channels are being overshadowed by digital marketing, which offers more precise targeting, measurable results, and often a better return on investment. However, for small businesses with limited budgets, understanding the cost of digital marketing is crucial to making informed decisions and maximizing ROI. This comprehensive […]
Maximize Your Marketing Budget: Tips for Small Businesses
Maximizing Your Marketing Budget: Tips for Small Businesses As a small business, every dollar counts, and maximizing your marketing budget is crucial for achieving growth and success. With the right strategies, even a modest budget can drive significant results. Here are some actionable tips to help you get the most out of your marketing budget […]
