How is AI Changing SEO? What you can do to stay visible online.
Introduction AI is rewriting the SEO playbook. As search shifts toward conversation-style results and AI-powered summaries, staying visible online means reevaluating your digital strategy. In this post, I’ll walk you through how AI is changing SEO, why it matters, and the steps smart companies are taking to stay visible online, and ahead of their competition. […]
Is Your Marketing Actually Working?
How to Audit Your Mid-Year Pipeline to Ensure You Hit Year-End Revenue Goals We’re now almost the midway point into the calender year. Your team has executed campaigns, spent ad budgets, and published content. But here’s the real question: Are your marketing activities filling your sales pipeline with qualified, closeable sales leads? If you’re […]
A Marketing Strategy for Small Business (That Doesn’t Start with ‘Post More on Instagram’)
The Value of a Website: Is Your Website Working for You Or — Against You?
Why Small Businesses Must Treat Their Website as a Valuable Asset (and How to Start Today) Introduction In today’s fast-paced digital world, your website is often the first, and sometimes only, impression potential customers have of your business. Yet, many small business owners treat their website as a one-time project, a digital afterthought, or worse, […]
What is Data Sovereignty
In the digital age, data has become one of the most valuable assets for businesses worldwide. However, with this value comes responsibility, particularly in terms of how data is stored, accessed, and managed. For Canadian businesses, data sovereignty—a principle that ensures data remains subject to the laws and regulations of the country where it is […]
How to update your website, in under an hour
Top Tasks to Update Your Website in Less Than an Hour Your website is your digital storefront, and like any storefront, it needs regular updates to stay fresh, functional, and engaging. The good news? You don’t need to spend hours on end making updates. With less than an hour, you can make impactful changes that […]
Top Marketing Trends for 2025
Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
Why you should build a marketing strategy before choosing tactics
Entrepreneurs are “doers”. They get an idea for a business, and they go get after it. Whether you’re in start-up mode, or you’re established and looking to grow into the next phase of your business, investing the time to build a marketing strategy will help you avoid many pitfalls. And improve your ROI. Tactics – […]
