How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

Launching a Successful Digital Campaign; your guide for 2024

Two people planning for launching a successful digital campaign.

In the fast-paced world of digital marketing, launching a successful digital campaign can seem daunting, especially for beginners. As we enter 2024, the digital landscape continues to evolve, making it crucial to stay ahead of the curve. This comprehensive guide is designed to help beginners navigate the complexities of digital campaigns and set the stage […]

Public Relations in Hospitality Marketing

Newspaper cover photo with Fernie Fox Hotel Mascot in boxing ring announcing a donation, demonstrating the value of Public Relations in hosptiality marketing.

In the dynamic world of hospitality, where every guest experience counts, independent hotels and resorts often face a unique set of challenges. Unlike large hotel chains, independent properties must rely on their distinctive charm and character to attract guests. In this competitive landscape, Public Relations (PR) emerges as a powerful tool that can make all […]

How to implement PR into your marketing strategy

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How to implement Public Relations into your marketing plan If you read our article on owned, earned and paid media, you’ll know that Public Relations (PR) has never been as relevant as it is today. But what exactly is PR and how does it differ from marketing? There are several types of PR but in […]

The Integrated Marketing Mix: Owned, Earned and Paid Media

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Getting the most out of your Owned, Earned and Paid Media Traditionally, companies might have used some marketing and advertising, or occasionally some Public Relations to promote their business. In today’s globalized and digitalized world, an integrated marketing approach – using all three disciplines – is increasingly important for businesses large and small. This means […]

What’s the difference between a marketing agency and a consultant

Marketing consultant or agency - what's the difference

Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]

WHY INVEST IN DESIGN?

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Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design.  This is […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]