Is Your Marketing Actually Working?
How to Audit Your Mid-Year Pipeline to Ensure You Hit Year-End Revenue Goals We’re now almost the midway point into the calender year. Your team has executed campaigns, spent ad budgets, and published content. But here’s the real question: Are your marketing activities filling your sales pipeline with qualified, closeable sales leads? If you’re […]
A Marketing Strategy for Small Business (That Doesn’t Start with ‘Post More on Instagram’)
Why you should build a marketing strategy before choosing tactics
Entrepreneurs are “doers”. They get an idea for a business, and they go get after it. Whether you’re in start-up mode, or you’re established and looking to grow into the next phase of your business, investing the time to build a marketing strategy will help you avoid many pitfalls. And improve your ROI. Tactics – […]
Digital Marketing Budget: A Guide to Planning your budget this year
Budgeting for Your Digital Marketing This Year: A Comprehensive Guide In today’s digital age, having a robust online presence is crucial for any business. Digital marketing offers a cost-effective way to reach a broad audience, but it requires careful planning and budgeting to be successful. This guide will walk you through the steps to create […]
How to conduct a Digital Marketing Audit
How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]
Launching a Successful Digital Campaign; your guide for 2024
In the fast-paced world of digital marketing, launching a successful digital campaign can seem daunting, especially for beginners. As we enter 2024, the digital landscape continues to evolve, making it crucial to stay ahead of the curve. This comprehensive guide is designed to help beginners navigate the complexities of digital campaigns and set the stage […]
Public Relations in Hospitality Marketing
In the dynamic world of hospitality, where every guest experience counts, independent hotels and resorts often face a unique set of challenges. Unlike large hotel chains, independent properties must rely on their distinctive charm and character to attract guests. In this competitive landscape, Public Relations (PR) emerges as a powerful tool that can make all […]
How to implement PR into your marketing strategy
How to implement Public Relations into your marketing plan If you read our article on owned, earned and paid media, you’ll know that Public Relations (PR) has never been as relevant as it is today. But what exactly is PR and how does it differ from marketing? There are several types of PR but in […]
