Valentine’s Day Promotions: Innovative Digital Marketing Ideas

Heart shaped lights reflect the idea of Valentine's Day.

Valentine’s Day Promotions: Innovative Digital Marketing Ideas Valentine’s Day, a celebration of love and affection, offers a unique opportunity for businesses to connect with their audience through creative and heartfelt marketing campaigns. As we embrace digital transformations, innovative digital marketing ideas have become pivotal in crafting successful Valentine’s Day promotions. Understanding the Significance of Valentine’s […]

How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

5 tips for how to market a yoga retreat or surf resort

mats laid out in hut of yoga retreat

Whether you own a surf resort nestled along the coast or a serene yoga retreat tucked away in the mountains, developing an effective marketing strategy is crucial to attracting and engaging with your target clientele. In this blog, we will discuss 5 key tips for how to market a yoga retreat or surf lodge. While […]

Stand Out in the Hotel Industry: Marketing a Boutique Hotel

boutique hotel room

How to market your boutique hotel Marketing a boutique hotel may seem daunting when competing against large corporate chain hotels with well-established brands and big marketing budgets. Boutique hotels, however, have a powerful advantage that sets them apart – their uniqueness. By focusing on what makes your hotel authentic and different, you can attract customers […]

Keyword Research to optimize SEO activity

Letterblocks forming the word Keyword and surrounded by more letter blocks to enhance keyword research importance.

Keywords for your website Before you dive into choosing the best keywords for your website, make sure you’ve read through our overview of SEO. Understanding why keywords are important, and how they integrate into the rest of your SEO activity will help you improve your selection of keywords. What are keywords? Keywords are the first […]

Time to plan your marketing for 2022

Plan your marketing badge

After a couple of unpredictable years, things are looking up, and now is the time to re-review those business plans and set some attainable goals for the next year ahead.  A plan is a pivotal tool to keep you and your team accountable for reaching your KPIs, goals and milestones for your business’s success. Without […]

What’s the difference between a marketing agency and a consultant

Marketing consultant or agency - what's the difference

Agency or Consultant, what’s the difference? When your business is looking for a marketing provider, you’ll probably see two kinds of services consistently referred to; consultant or agencies. From the outset, the difference between a consultant and an agency is very simple. When you engage an agency, you engage a team. When you engage a […]