Top Marketing Trends for 2025

Marketing Trends for 2025: What You Need to Know Whether you focus on traditional marketing channels or digital strategies, the marketing landscape is evolving rapidly. To stay ahead, businesses need to adapt to emerging trends like AI, social media shifts, and content marketing innovations. This article walks you through some of the key marketing trends […]
How to set marketing goals that drive business growth

How to Set Marketing Goals That Drive Explosive Business Growth Is your business struggling to gain traction while competitors seem to grow effortlessly? The secret often lies in strategic marketing goal-setting. In this comprehensive guide, you’ll discover how to create and implement marketing goals that align perfectly with your business objectives and drive measurable growth. […]
Why Your Small Business Marketing Strategy Needs to Go Beyond Social Media

Are you struggling to grow your small business because social media engagement is no longer what it used to be? You’re not alone. Over the last two decades, social media has become a dominant communication and marketing channel. But, what once had the potential to launch small businesses into the stratosphere of public awareness is […]
Know Your Customers: A Guide to Targeting the Right Audience in the Right Places

How well do you know your customers? Can you “paint a picture” of them so vividly that anyone could understand exactly who you serve? If you can’t articulate specifically who your ideal customers are, how can you be sure you’re marketing in the right places to reach them? Why Knowing Your Customer Matters As a […]
How to build a marketing strategy

The new year is just around the corner. If you’re sitting there, wondering how you’re going to grow your business in 2025, you’re in the right place. Marketing is constantly changing, and the tactics you may have used 5 years ago are often no longer effective. Ensuring you have a solid foundation of how to […]
Why you should build a marketing strategy before choosing tactics

Entrepreneurs are “doers”. They get an idea for a business, and they go get after it. Whether you’re in start-up mode, or you’re established and looking to grow into the next phase of your business, investing the time to build a marketing strategy will help you avoid many pitfalls. And improve your ROI. Tactics – […]
Before you build your new website, build a marketing strategy.

Before investing in a new website, develop a solid marketing strategy for your business that ensures your website becomes a tool for growth- not just a digital placeholder. I send a regular email newsletter to my followers, discussing a range of topics around marketing, websites, and marketing strategies. After my latest newsletter, a friend got […]
Expanding Your Digital Footprint: Brand Growth Strategies

Expanding Your Digital Footprint: Brand Growth Strategies In today’s hyperconnected world, having a strong digital presence is essential for business success. With more consumers relying on the internet for everything from product research to making purchases, expanding your digital footprint is crucial for brand growth. But simply having a website and a few social media […]