How to conduct a Digital Marketing Audit

Graphs showing metrics from a digital marketing audit or other online activity.

How to Conduct a Digital Marketing Audit for the New Year With the new year comes new opportunities for growth and improvement. For businesses looking to enhance their online presence, conducting a digital marketing audit is a critical first step. This guide will walk you through the process of performing a comprehensive digital marketing audit, […]

Revolutionizing Your Brand: A guide to rebranding your business in the New Year

watercolour mockups of website for someone rebranding a business

As businesses step into a new year, rebranding often tops their list of strategic initiatives to elevate the business. Updating your brand isn’t just about changing logos or color schemes; it’s a comprehensive process that can redefine your business’s presence in the market. This guide will walk you through the steps of successful rebranding, helping […]

Launching a Successful Digital Campaign; your guide for 2024

Two people planning for launching a successful digital campaign.

In the fast-paced world of digital marketing, launching a successful digital campaign can seem daunting, especially for beginners. As we enter 2024, the digital landscape continues to evolve, making it crucial to stay ahead of the curve. This comprehensive guide is designed to help beginners navigate the complexities of digital campaigns and set the stage […]

Crafting Small Business Marketing Goals: Your Guide for 2024

small business owner of a coffee shop serving a drink to a customer

In the fast-paced digital realm, small business owners like you face the challenge of staying ahead while managing limited resources. As 2024 rolls in, it’s time to focus on crafting digital marketing goals that are not just ambitious but also realistic and tailored to your unique business needs. This guide will walk you through setting […]

Boosting direct bookings: Building Trust and Converting Hesitant Guests

picture of a motel that needs to boost direct bookings because there is only 1 car parked.

In the ever-evolving landscape of the hospitality industry, the quest for maximizing revenue through direct bookings has never been more critical for hoteliers. To unlock the potential of this channel, two often overlooked elements are key: customer engagement during the booking process and the art of converting hesitant guests into confirmed bookings. The Significance of […]

Is your property up Schitt’s Creek? 7 Motel Marketing tips!

motel marketing sign on roadside.

Is your property up Schitt’s Creek? 7 Motel Marketing lessons from the show The pandemic wreaked havoc with the travel and hospitality industry, devastating revenues, and brining most travel to a standsill. One “positive” thing it did provide us with is the opportunity to binge watch TV shows. If you haven’t seen Schitt’s Creek, I […]

How to increase direct bookings from your website

woman excited to be in hotel

Increase direct bookings, reduce OTA commissions! If you’re trying to reduce your OTA (online travel agent) commissions, the number one thing you’ll need to do is increase direct bookings. This means focusing on your number one digital asset- your website! It’s not just a place for potential guests to gather information about your business; it’s […]

SEO vs PPC (Search Engine Optimization vs Pay-Per-Click)

team of marketers reviewing graphs showing results of SEO vs PPC advertising efforts.

Which is best for your business?SEO vs PPC In all marketing, the goal is to get as many eyeballs on your content as possible. Search engine optimization and Paid Ads are the two main ways of getting viewers to your digital content. In this post we will look at SEO vs PPC, and determine which […]