Branding 101

Be yourself, everybody else is taken. What is branding anyway? Why is it so important? Sometimes it’s evident that businesses don’t know the weight of branding when it comes to success. Authentic, considered and simple brands are carefully designed to stand out from the sea of competition — and thrive. Relentlessly. Take Nike, for example. […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]