Know Your Customers: A Guide to Targeting the Right Audience in the Right Places

two women looking at a website on a laptop.

How well do you know your customers? Can you “paint a picture” of them so vividly that anyone could understand exactly who you serve? If you can’t articulate specifically who your ideal customers are, how can you be sure you’re marketing in the right places to reach them? Why Knowing Your Customer Matters As a […]