It’s always great to talk about the achievements happening within our local Kootenay communities, and the City of Cranbrook is making great strides year after year.
2021 saw another year of accomplishments against the challenging circumstances of the ongoing pandemic. Cranbrook is going places and we are delighted to be working with both The City and Cranbrook Tourism to promote the city and surrounding areas.
The 2021 year in review took in an updated design from the edition we produced the previous year and integrated new aspects and graphic elements to help define the various sections of the document.
birr was responsible for researching and writing the main stories, copywriting and compiling the document in preparation for print. Visual aesthetics are always central to documents like this and the selection of excellent imagery was a hugely important component of this job. Have you ever heard the saying “a picture speaks a thousand words?
The City of Cranbrook’s Year in Review document is an example of how good project management, copywriting and well thought out design can create a valuable piece of collateral (in a very tight timeframe!) with a long shelf life that helps form a solid introduction for potential investors in a city. We see it as a kind of investment prospectus.