Menu
Marketing Management
Why is a marketing management function important?
Marketing can’t be done effectively without time. We are all time poor in our businesses.
Marketing relies on consistency and quality, this can’t happen effectively off the side of your desk or in a few hours on a Friday afternoon. You need a good project manager to plan, deliver and measure the success of your marketing activity. You need a professional.
Let’s talk about how we can improve your marketing outputs and help grow your business by clearly communicating why customers should choose you over your competition.
Why should you choose us over our competition? We have managed campaigns for a few brands you may have heard of; Staples, GE, DHL, Coca Cola and hundreds of small businesses, NGOs, not for profits and municipal governments.
The benefit you get with birr is that we truly understand marketing from both a strategic and tactical perspective. We’ve worked all over the world and have brought this experience to you, right here in the Kootenays.
If your marketing budget is over $20,000 annually, we can help you generate a great ROI.
Integrated Marketing
Meeting your audience where they are.
Integrated Marketing Communications (IMC) campaign development involves all marketing channels to deliver consistent messaging across all platforms in a campaign.
As you will likely already understand, marketing is definitely not about putting all of your eggs in one basket. The breadth of marketing tools and channels available these days continues to grow and it’s critically important to think about where your audience is in order to connect with them.
Integrated marketing will make use of traditional and digital mediums including owned, paid and earned media to communicated with all of the segments of your audience.
“Companies that employ an integrated multi-channel approach to marketing are shown to report campaigns that are up to 3x more effective than non-integrated campaigns.”
We advocate for working with an agency that has a good understanding of all mediums as this will ensure that you have a consistent voice on all channels as well as being able to formulate a cross platform strategy to maximise value.
At birr, we live and breathe integrated marketing campaigns and our experience of developing and implementing this type of strategy for local, regional and international brands means we are the ‘go to’ marketing agency in the Kootenays for this service.
Integrated marketing will make use of traditional and digital mediums including owned, paid and earned media to communicated with all of the segments of your audience.
If you are looking for a campaign that meets your audience where they are let’s chat.
Digital
