The project’s objective was to ensure the company’s digital presence matched the presence its home and commercial builds created in real life.
The company is built on the principles of challenging the norm, continuous improvement, building high performance structures, and developing a team of people who care and focus on building stunning homes for their clients.
The key aspects of the website design brief were to translate these values into the online environment, whilst also creating a solution that connected the company’s Buildtrend account which is used to manage all enquiries, quotes and project management.
These objectives were achieved through creating a consistent tone of voice, utilizing high quality video and photographic content and creating an easy to navigate mobile compatible website that aligns directly with the company’s brand.
LWE recognized that quality content is a critical aspect of all great websites and as such invested in premium quality photography and video to capture their work. This content takes pride of place throughout the website and makes it easy for visitors to see why people choose LWE for their custom home build.