birr designed snow valley lodging brand

The former “Snow Valley Motel” is one of the most recognizable buildings on the highway in Fernie and is a well established location for visitors who come to experience the charm of the little mountain community.

The business has undergone some significant changes and wanted to create a visual identity that positions it as the number one location for accommodation, a cut above the rest in terms of comfort and providing a unique Fernie experience.

Big Idea

Moving away from “motel” to the name Snow Valley Lodging provides more latitude to describe the accommodation options available.  This also allows for the creation of a visual identity that positions the company differently from the largely traditional visual treatments of the other hotels and motels in town.  The creative concept recommended the branding to be integrated into the external building envelope to make for a striking visual appearance for passing traffic.


Harness the look of the iconic building that people identify with and introduce additional graphic devices to build on the experience that visitors seek when they visit Fernie.

The addition of the tagline “where adventure awakens” intrinsically links the brand with the trails, river and skiing activities that are iconic in Fernie.

We love our new logo and tag line, it truly represents our business
Veronique Roy
Veronique Roy