A complete marketing makeover
An integrated campaign including branding, photography, web development, PR, social media and SEO
Isosceles is not a new tech services startup. Established back in the mid 90’s in Fernie, the company has gone from strength to strength and recently opened a new flagship location in Cranbrook. Given that the company was making a bold move and intended to grow even more from their new location, the decision was made that now was the time to align their image and formalize their approach to market.
A new brand that reflects the company being at the leading edge of their sector and leader in the region, but with a nod to the origins of the company, and that related in some way to their previous look and feel.
The rebrand, however, was just one aspect. Isosceles also needed a full scale marketing strategy that encompassed web, print, signage, apparel, social media and advertising.
birr worked in very close consultation with the CEO, Ryan Doehle and his team to find out what makes Isosceles the premiere IT solutions provider in the Kootenays and created a distinctive new brand that met all of the requirements of the business, underpinned by matter of fact, no nonsense, key messages.
The marketing strategy claims the tagline, and hashtag, #everythingIT to cement the position as the number one provider of IT services in the Kootenays.
The branding has been successfully applied across a search engine optimized website, social media channels, printed materials and will soon adorn all aspects of the business.