Austin Engineering is a specialist engineering firm based in Trail,  British Columbia. Since formation, the company has quickly grown and successfully branched out to take on national projects. As a result, the brand needed to better communicate their expertise to be able to effectively compete in the larger market space.

Big Idea

Our objective was to create a brand that represented Austin Engineering as leaders in their industry. This incorporated an entire overhaul of their brand strategy including logo, imagery, colours and application principles to shape their new positioning. We tackled the re-brand with a detailed analysis of the business and developed a comprehensive strategy while respecting the foundations of what originally led to their success.


An updated look, feel and approach to branding and marketing that touches on all aspects of the business.  Austin delivers services on par with leading national and international firms and the company’s new branding and marketing approach fits with that status.


birr has been wonderful to work with and they have successfully taken our older, stale brand to a new, fresh and modern look! They are extremely attentive and proactive, always meeting deadlines and working collaboratively. Thank you birr!
Jenn Wilson
Project Manager, Austin Engineering
Austin Engineering wayfinding signage - birr agency