EMAIL MARKETING

Email marketing seems to have a bit of a bad rap as a tool to communicate with your customers. Clients tend to be put off with the thought that they are spamming their audience and subscribers or that, too often, they are sharing information that wouldn’t be of interest to them; when used correctly this […]

THE IMPORTANCE OF A MARKETING PLAN

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive, in […]