VIDEO – THE KING OF CONTENT

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Do you create videos for your online content? No? You should! Video is the king of content. The stats speak for themselves – demonstrating excellent ROI and the success of marketing campaigns using video. However, more often than not these stats are focused on large brands or companies with marketing budgets in the thousands, if […]

WHY INVEST IN DESIGN?

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Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth, context and visual language that comes with experience, knowledge and understanding of strategic design.  This is […]

PUT GOOD PHOTOGRAPHY AT THE HEART OF MARKETING

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Photography is imperative to creating good content for your business. Without original photography, your brand will lack authenticity, consistency, and strong identity – the fundamentals of creating a strong brand presence in the market. Having your own bank of photography also allows for quick turnaround on campaign material.  Both the quality and type of image […]

2 minute read: The value of public relations.

The value of PR

PR is the process of using your story as a way of promoting your business without paying for advertising. Essentially using company news, product developments, your opinion on the business sector and many other things.

2 minute read: what is the difference between advertising and marketing

what is the difference between marketing and advertizing

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Introducing the two minute blog

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Introducing the 2 minute blog. Getting straight down to it, people are busy, speaking from our own point of view, it’s sometimes hard to read an in depth blog story because we can’t find the time. So, we’re introducing the two minute blog. We will ask marketing related questions and answer them without writing chapter […]

Talking tech at BC Tech Summit

BC Tech Summit

Columbia Basin Trust provided businesses within the Basin the opportunity to join them at BC Tech Summit in Vancouver, naturally we, along with other movers and shakers from the region embraced the offer with open arms.