From rebrand to promotion and acquisition

A few years back we were approached by Austin Engineering, a unique engineering firm from Trail, BC that had been consistently beating national and international firms in project bids.
Austin Engineering - a brand design by birr agency
Austin Engineering’s success and continued disruption of the bigger firms in the industry came through their ability to provide innovative solutions, working 3D models, and their expertise in dam safety.

We embarked on an exciting journey that commenced with the development of a marketing strategy that detailed positioning, key messaging, brand values, logo and visual language, website and online strategy.

The client’s approach to working together was perfect and the team at Austin welcomed our team, ideas, and creative approach providing valuable critique at every stage culminating in an identity and strategy that captured the essence of the business.

Austin engineering stationery design by birr agency
Austin Engineering logo group - birr agency
Austin Engineering apparel design by birr agency
Austin Engineering logo wallpaper by birr agency
Austin Engineering Christmas Card Design - birr agency
Austin Engineering vehicle livery by birr agency
Austin Engineering Building Signage Mockup

birr has been wonderful to work with and they have successfully taken our older, stale brand to a new, fresh and modern look! They are extremely attentive and proactive, always meeting deadlines and working collaboratively. Thank you birr!

Jenn Wilson Project Manager – Austin Engineering Ltd

Austin Engineering display graphics by birr agency

Fast forward to 2021 and Austin Engineering had a new priority, namely positioning the company for acquisition.

Our experience in positioning large multinational companies for refinancing and acquisition helped us devise a quick to implement strategy aimed to raise the profile of the business at a time that potential acquirers would be conducting due diligence.

We increased public relations activity by targeting national sector specific publications and aligned social media activity to bolster the visibility of the company. All of this was done in accordance with the key messaging that would make the business attractive to potential purchasers.

Austin Engineering brand

At the end of 2021 Austin was acquired by national engineering firm BBA. The merger of the two companies offers mutual benefits with Austin bringing added expertise and resources in dam safety and clients of Austin Engineering now able to access a much broader range of expert engineering services.

Congratulations to all. It’s been a privilege working with you.