Fernie Fox Hotel, developing a direct booking marketing strategy.

Moving away from a chain brand, and all of the marketing supports it provides can be scary for a hotelier. The owners of the Fernie Fox Hotel made the move, and haven’t looked back.

Fernie Fox Hotel logo with green tail to show commitment to environment.

Rebranding the property required not just a new logo, but a complete refresh of all marketing materials, a new website, regular SEO activity, and a suite of animations and photographs for content to be used across all channels and platforms.


two bikers pedal across parking lot of Fernie Fox Hotel

birr developed a marketing and digital strategy that focused on direct booking and promoting the industry leading changes to sustainable business practices that the owners were pursuing.

birr was able to deliver a 4x increase in web traffic in the first 6 months of work, and add over 1k followers to their social media profiles in the same time period.

couple sitting in outdoor hot tub of Fernie Fox Hotel
Fernie Fox Mascot plugin in an EV car at the hotel charging station.
Fernie Fox Hotel Owners standing amongst solar panel array on rooftop.

Rebranding a hotel property from a national chain flag to an independent brand is not an easy task. However, with birr’s support across all aspects of its marketing, the Fernie Fox Hotel has managed to successfully make the transition.

Click here for a free audit of your hotel property’s website and digital presence, and lets see what how you will benefit from the birr boostTM