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LEARN HOW TO DEVELOP YOUR OWN MARKETING PLAN

Since we all have a bit more time on our hands, it’s time to take action on some of those activities we always said we’d do… when we had a bit more time.

Now is the time to take action for your business!

Instead of filling your day scrolling through your feed looking at your friends make their 6th loaf of sourdough, why not turn this time into something that is going to really benefit you and your businesses.

Now is the time to think about how we as entrepreneurs are going to strategically bring our businesses out of this crisis, and lay the foundation for business recovery and future success.

birr is offering a series of FREE 1hour workshops over three weeks, we will walk you through, step-by-step, the development of an actionable marketing plan.

SIGN UP HERE!

Upon completion, you will have a strategy in place, and documents to share with your staff, about how to position your business effectively and maximize the opportunities that exist in your marketplace.

Come along, download the free worksheets, grab a pen, and your coffee.

We will see you online!

2 minute read: Big data and making it work for you

Hands up all of you who have heard the term “big data” and thought, WTF is that, it’s surely not relevant to my business… WRONG!

Big data can be used to create intelligent advertising campaigns for your business with measurable ROI that can increase profitability for you.

Here’s one example… Facebook.

Facebook has gathered detailed information on all of its users. Facebook knows your gender, where you live, where you went on vacation, what brands you like, your political views and where you are right now. I know, it’s creepy. This is big data.

What it allows you to do is put very targeted advertising right in front of people who will have an interest in what you are selling. You can target on all kinds of things, even if someone visited one of your competitors. And here’s the thing. As much as some folks make out that it is very complicated, it’s not.

The trick is to get the message correct, targeting the right audience and ensuring that the user experience and sales funnel works well. This takes some strategic thought and configuration on your website to ensure that it ties in with the campaign.

If you are not currently doing this or if you are but aren’t happy with the quality of execution get in touch so we can help demystify things and get you on the right track.

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