Small business owners need to fill the roles of bookkeeper, sales team, marketing team, as well as operations manager to ensure that their business runs smoothly, and profitably. As a result, all marketing, in particular social media, often falls off the edge of the desk.
Working with Columbia Basin Trust, Basin Business Advisors, and Festival Seekers, birr agency helped coach over 60 Columbia Basin based businesses on how to integrate Live Video into their social media marketing mix, and provide a quick and easy solution to generating content for social channels. The coaching covered key elements for a successful Live, how to execute the video to optimize engagement, and tactics for video follow up to grow their online audiences.
And helped over 100 businesses feel more confident in generating content for their marketing efforts, and saw multiple businesses increase sales in the days immediately following their Live posts. The #BuyBasin Festival was an amazing opportunity for small business across the Columbia Basin region to come together, learn about marketing their business on digital platforms, and share their experiences with like minded business owners.