New marketing agency raises the bar in the Kootenays

A new marketing agency has been established in Fernie bringing a professional approach and level of experience currently unavailable in the Kootenays.

birr has been established by Jude Smith and Kyle Hamilton to focus on improving the quality and results of marketing activity throughout the region.

birr offers a full suite of marketing services including strategy, design and branding, photography and videography, website development and online services, PR and media relations, social media strategy and implementation and email marketing.

Speaking about the business, Kyle Hamilton said; “We saw a real gap in the market concerning good quality marketing strategy and implementation of campaigns. We have brought together a team of individuals with experience working with global brands and this really differentiates us from other agencies in the area.”

The name “birr” comes from the dictionary definition meaning emphasis in statement, speech etc and force; energy; vigor.

Jude Smith continues, “We have a great creative process and want to assist businesses, regional not for profit organizations and tourism destination marketing organizations to generate better return on investment from their marketing spend. They shouldn’t have to look outside of our region for quality services.

“We took it upon ourselves to launch the company with The Fernie Elf project in December. It was a fun project and resulted in an audience of millions thanks to the social media activity and mainstream media picking up on the campaign.”

birr is already working with clients in Fernie and Cranbrook and is looking to engage with more businesses and organizations that want to get more from their marketing budget.